The Prue Law Group Unveils Refreshed Branding, Website to Support Strategic Growth
WILLIMANTIC, CT – May 2, 2025 – The Prue Law Group, P.C., a premier law firm serving eastern and central Connecticut since 1980, has launched a refreshed brand and website. The changes align with the firm’s commitment to continue serving the community for decades to come, with plans to expand its regional footprint in the coming months, particularly in the areas of estate planning, probate, elder law, and business law.
The comprehensive rebrand includes an updated visual identity, as well as enhanced mission, vision, and core values statements that reflect both the firm’s long-standing commitment to service and excellence as well as its future-focused outlook and vision to continue serving the next generation of eastern Connecticut residents and businesses.
The firm’s new website, launched in early April, reflects these updates and also includes a resources section designed to provide ongoing, fresh and timely legal news and insights for everyday life and business.
“Our refreshed brand identity reflects both our heritage and our vision for the future,” said Attorney Patrick Prue, founder of The Prue Law Group. “While we’ve evolved over our more than 40 years of service, our commitment to providing sophisticated expertise with personalized accessibility remains unchanged. This rebrand allows us to better communicate our values and specialized services to current and prospective clients as we continue to grow.”
Attorney Evelina Ruszkowski, who leads the firm’s estate planning practice, noted the importance of the rebrand in reaching next-generation clients. “Many of our long-standing clients are now referring their adult children to us for estate planning and business services. Our updated brand speaks to these younger clients while honoring the trust we’ve built with their parents and grandparents over decades of service.”
The rebranding effort and updated website was completed by Dunn Marketing, based in Danielson, CT, the firm’s new agency of record.
“Working with The Prue Law Group has been a rewarding partnership,” said Laura Dunn, CEO and Brand Strategist at Dunn Marketing. “Our goal was to create a brand identity that honors their established reputation while positioning the firm for future growth. The refreshed visual elements and messaging strategy reflect their unique blend of sophisticated legal competence and genuine client care.”
The Prue Law Group maintains offices in Willimantic, Brooklyn, and Coventry, Connecticut and offers legal services in the areas of: estate planning, probate and settlement; elder law and conservatorships; business law; real estate law; personal injury law; litigation; and divorce and family law. For more information, visit pruelawgroup.com.
###
About The Prue Law Group, P.C.
Founded in 1980, The Prue Law Group, P.C. is a full-service law firm serving individuals and businesses throughout eastern and central Connecticut. The firm specializes in estate planning, probate, elder law, business law, real estate, family law, and litigation. With Attorney Patrick Prue’s more than 20 years of experience as a probate judge, the firm offers unique expertise in navigating the Connecticut probate court system. The Prue Law Group’s mission is to improve the lives of clients and the community by providing the highest level of legal knowledge within an exceptional client experience, and a community-focused, collaborative culture. Learn more about The Prue Law Group, P.C. by visiting pruelawgroup.com.
About Dunn Marketing
Dunn Marketing exists to fuel the success of good people doing great work through Empathy-Driven Brand Building™ that connects, inspires, and converts. The agency developed a six-step process for person-centered brand development, which it uses as the foundation for crafting and executing omnichannel marketing campaigns for clients across a variety of life services industries including healthcare, human services, education, finance, law, and the nonprofit sector. To learn more about Dunn Marketing, visit dunnmarketing.com.
